#DubaiDestinations celebrates summer hotspots

Brand Dubai, the creative arm of the Government of Dubai Media Office, has launched a new season of its #DubaiDestinations summer campaign, highlighting the best of what the emirate has to offer during the warmer months.

Running from July 4 to 31, the initiative enables residents and visitors to make the most of their summer holidays in Dubai by showcasing vibrant locales, activities and experiences.

With school holidays underway and visitor numbers on the rise, the campaign is spotlighting everything from waterparks and beaches to world-class hotels, indoor attractions and family-friendly experiences.

This season also puts a special focus on local talent through the 'Proudly from Dubai' network, promoting homegrown businesses and their innovative, summer-ready products and services.

The campaign reinforces Dubai’s status as a top summer destination, blending leisure, entertainment and a diverse cultural experience.

Brand Dubai announces the launch of a new season of the #DubaiDestinations summer campaign running from 4 July to 31 July. The campaign aims to update Dubai residents and visitors on the vibrant locales, activities, and experiences that Dubai offers in the warmer months, enabling… pic.twitter.com/gv4wuHpi2b

— Dubai Media Office (@DXBMediaOffice) July 4, 2025