Dubai Residential takes on one billion steps for Dubai Fitness Challenge

Dubai Residential, one of the largest and most diverse residential leasing portfolios in the emirate, has announced a target to collectively clock one billion steps across its 21 communities as part of the 10th edition of Dubai Fitness Challenge (DFC).

Delivered in collaboration with the Dubai Department of Economy and Tourism (DET) and Dubai Sports Council, the initiative will bring more than 146,000 residents behind a shared fitness goal in support of DFC’s 30x30 challenge.

Running from October 31 to November 29, residents can participate and track their daily steps through the fitze app, with every step contributing towards the collective target.

Throughout the challenge, Dubai Residential will also host fitness events in selected communities including Layan, Shorooq, Ghoroob, and The Gardens, featuring yoga, Zumba, HIIT, sports challenges and family activities.

"By encouraging residents to incorporate more movement into their everyday lives, we are supporting healthier, more active lifestyles, while turning their collective participation into progress towards our one billion-step goal and Dubai’s ambition to become one of the world’s most active cities," said Ahmad Al Suwaidi, Managing Director, Dubai Residential.

"We are delighted to welcome Dubai Residential and its communities to this year’s Challenge. Bringing residents across 21 communities together behind an ambitious one billion-step goal demonstrates the power of collective participation and the role communities can play in building a more active Dubai," added Yaqoub Al Zarouni, Senior Manager, Dubai Fitness Challenge.

Several key partners will support the challenge with rewards, fitness experiences and community activations throughout the month.

Top-performing residents will be rewarded with more than AED 30,000 in Dubai Retail gift cards, including AED 5,000, AED 3,000 and AED 2,000 for the top three participants overall, as well as AED 1,000 for the highest-performing participant in each of Dubai Residential’s 21 communities.

Residents will also have the chance to win from AED 1 million in rewards through the fitze app during DFC, including international trips, staycations, dining experiences, shopping vouchers and more.