UAE residents trust brands with social media presence

123RF

A new survey conducted by YouGov has revealed that social media is a positive factor when considering whether to buy online.

Findings from the survey highlighted that nearly 70 per cent of respondents said they trusted verified social media accounts for financial transactions. 

The report indicated that the so-called "influencers" actually do make a difference with 57 per cent of people saying they were more likely to make a purchase from a brand with an influencer campaign. 

Facebook was found to be the most popular social media platform for shopping, with 82 per cent having made a purchase on it while only 8 per cent had used Snapchat. 

More from Business

  • DEWA updates billing on water consumption

    Dubai Electricity and Water Authority (DEWA) has announced that it will adopt the cubic metre as the standard unit for measuring water consumption starting from the March 2025 billing cycle.

  • UAE, Japan to complete CEPA by end of year

    The UAE Minister of State for Foreign Trade, Dr. Thani bin Ahmed Al Zeyoudi, has said negotiations for the Comprehensive Economic Partnership Agreement (CEPA) between the UAE and Japan will be completed before the end of 2025.

  • US judge blocks Musk's DOGE from accessing payment systems

    A federal judge temporarily blocked a Trump administration panel led by billionaire Elon Musk from accessing government systems used to process trillions of dollars in payments, citing a risk that sensitive and confidential information could be improperly disclosed.

  • Du services interrupted due to 'technical issue'

    UAE telecom operator Du confirmed a technical error led to the disruption of its services on Saturday as users were left without internet or landline services.

  • RTA to offer 300 exclusive license plates at auction

    Dubai’s Roads and Transport Authority (RTA) is to offer 300 exclusive two, three, four, and five-digit license plates for private and vintage vehicles as well as motorcycles at its upcoming 78th e-auction.