Dubai Airports to enhance experience for people of determination


Dubai Airports is stepping up efforts to ensure a seamless travel experience for passengers with hidden disabilities such as autism, chronic fatigue and PTSD (post-traumatic stress disorder).

A new initiative called 'We all meet the world differently' will be rolled out in two phases over two years in order to elevate the experience for all People of Determination (POD) passing through Dubai International (DXB).

As part of the programme, Dubai Airports will be introducing a planner for pre- travel preparation and an Autism Friendly Route, with a prioritised route through check-in, passport control, security check point and boarding, which can be availed when wearing the sunflower lanyard.

Specially trained staff equipped to support POD travellers will be easily identifiable wearing sunflower pins, allowing for increased visibility, communication and support throughout the airport journey.

"This new initiative will contribute to the UAE Vision 2021 and Dubai Plan 2021 vision for Dubai to be the world’s leading disability-friendly city and barrier-free community," Dubai Airports said in a statement.

A comprehensive educational campaign to drive awareness around autism, specifically relating to socially acceptable language and empathy will be undertaken as part of the programme, complemented by the distribution of key training materials across all airport entities, ensuring that POD travellers are met with consistent support and a positive customer experience.

The second phase of the roll-out will see additional, innovative solutions, including connected airports, quiet rooms and an airport safari tour.

Majed Al Joker, COO of Dubai Airports said, “We are working to provide the essential services and amenities and are proud to be collaborating with the Dubai Autism Centre and the sector to drive awareness around hidden disabilities. This initiative is only the beginning of what we hope will be a transformative travel experience for all POD that travel through our airports.”


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