Dubai Holding Asset Management has officially rebranded Nakheel Mall as Palm Jumeirah Mall, reinforcing its status as a premier lifestyle destination at the heart of Palm Jumeirah.
The announcement comes as a newly redeveloped section of the mall opened on September 3, bringing a fresh mix of international and home-grown fashion, dining and lifestyle brands to the iconic location.
Since opening in 2019, Palm Jumeirah Mall has welcomed millions of visitors annually. With its new identity and upgraded offerings, Dubai Holding Asset Management (DHAM) aims to set new benchmarks for retail and lifestyle experiences across the city.
DHAM oversees 10 malls, 15 lifestyle destinations and 18 retail centres, with over 6,500 retailers — a key force in strengthening Dubai’s global retail and tourism footprint.
Dubai Holding Asset Management announces the official renaming of Nakheel Mall to Palm Jumeirah Mall. The redeveloped section which opened today, 3 September, brings an impressive line-up of international and home-grown brands to Palm Jumeirah Mall. pic.twitter.com/aE2XSBUL4j
— Dubai Media Office (@DXBMediaOffice) September 3, 2025
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