Olympique Lyonnais to play opening match in 'Dubai is Open' shirts

The French football club is Emirates’ newest sponsorship partner. 

The friendly match will be played against OGC Nice at 8:30pm UAE time on Saturday, July 4, at OL’s Groupama Stadium.

Instructed by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, the bespoke jerseys were created to help raise awareness that Dubai has re-opened for tourism from July 7. 

 The “Dubai is Open” message will also be visible on digital signboards across Emirates’ other football sponsorships in Europe, including Real Madrid and Arsenal.

On July 1, Emirates became the Official Main Sponsors of the Lyon-based football club. 

The official 20/21 home jerseys featuring Emirates “Fly Better” logo will be revealed ahead of the new season.