Dubai International Financial Centre, the top innovation hub in the Middle East, Africa and South Asia (MEASA) region, has welcomed global payment technology provider Adyen.
The Dutch firm, which has a market capitalisation of €66.4 billion and processed over €303.6 billion worth of transactions in 2020, announced their expansion into the Middle East in November 2020.
The company selected the DIFC as the location for its regional headquarters, due to the Centre’s regional reach and comprehensive ecosystem.
The move will enable Adyen's existing merchant base to launch operations in the region seamlessly, whilst providing merchants from the region with frictionless access to the full strength of the Adyen platform.
Arif Amiri, Chief Executive Officer, DIFC Authority, said: "We are pleased that Adyen has selected DIFC as their regional office for the Middle East. They are joining the region’s largest, most innovative and forward-thinking community of more than 2,500 financial related businesses who are working with us to shape the future of the industry. We are confident that our connectivity, ecosystem, infrastructure, laws and regulations will help them expand successfully across the region."
Meanwhile, Sander Maertens, Head of Middle East at Adyen, highlighted how "being part of DIFC’s ecosystem will help Adyen build out our offering to support the needs of both international as well as local merchants.
"Opportunities in the Middle East region are prevalent. We are looking forward to growing in the region and DIFC was the natural choice for Adyen."
Expanding to Dubai complements Adyen’s presence in other leading financial hubs across the world such as New York, London, Hong Kong, Singapore and Tokyo.