VOX Cinemas launches etiquette campaign to raise viewing experience

VOX Cinemas have launched an etiquette campaign aimed at improving customers' movie experience. Its recent survey of theatre-goers shows that 83% of respondents get annoyed by people talking on their mobile phones. Other common complaints include people putting their feet on chairs and loudly slurping drinks. Cinema etiquette will now be part of the VOX Academy training workshops and they have also introduced the #PlsDontStealMyShow hashtag to support the campaign.