Eight out of ten UAE residents say they trust the recommendations of family and friends over traditional advertising. A new study shows social media is also one of the most trusted formats at 74%, just behind editorial content, such as newspaper articles, which came in second. The Nielsen Global Trust in Advertising Report showed that trust in Radio and TV advertising has increased to 67%. Nearly three quarters of UAE respondents trust branded websites, up 2% from 2013.

UAE Cabinet approves AED 292.5 billion for 2027-2029
Dubai arrests group over fake Google reviews targeting company
UAE condemns continued Houthi attacks on Riyadh airport
UAE carriers extend flight cancellations to Saudi Arabia amid regional disruption
