Eight out of ten UAE residents say they trust the recommendations of family and friends over traditional advertising. A new study shows social media is also one of the most trusted formats at 74%, just behind editorial content, such as newspaper articles, which came in second. The Nielsen Global Trust in Advertising Report showed that trust in Radio and TV advertising has increased to 67%. Nearly three quarters of UAE respondents trust branded websites, up 2% from 2013.
UAE aid ship reaches Egypt with vital supplies for Gaza
The UAE Humanitarian Ship, carrying 7,200 tonnes of food, shelter and medical supplies, has arrived at Egypt’s Port of Al Arish, ahead of its transfer to the Gaza Strip to support urgent relief efforts.
Dubai strengthens emergency preparedness with strategic partnerships
The Dubai Resilience Centre has signed three key agreements to boost the city’s emergency preparedness and crisis response capabilities.
Dubai sets global benchmark for urban governance with new accord
Dubai Municipality has unveiled the Dubai Declaration on the Future of Urban Governance, a landmark global accord launched at the 15th Asia Pacific Cities Summit, hosted at Expo City.
H.H. Sheikh Mohammed unveils MBR Endowment District
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Prime Minister and Vice-President of the UAE and Ruler of Dubai, has unveiled the MBR Endowment District that will be built at a cost of AED 4.7 billion.
