Dubai unveils #ZayedAndRashid campaign to celebrate national occasions

Dubai Media Office

Brand Dubai, the creative arm of the Government of Dubai Media Office, has launched the #ZayedAndRashid campaign to celebrate key national occasions in the UAE.

This initiative, in partnership with 16 government, semi-government, and private sector entities, coincides with UAE Flag Day and the 53rd Eid Al Etihad (Union Day) celebrations.

It will highlight the vibrant array of festivities across the emirate, taking place from November 3 to December 2, showcasing historical achievements and cultural diversity while providing visitors with insights into the country's rich heritage.

The campaign honours the UAE's founding fathers, Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum, recognizing their pivotal roles in establishing the Union and reinforcing national identity.

His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, said the inititiative also serves as a chance to introduce visitors to the visionary leaders who have shaped the UAE's history and legacy.

More from UAE

  • UAE social media users reminded of adhering to national values

    The National Media Office (NMO) in Abu Dhabi has stressed the importance of UAE social media users upholding national values and principles of respect, tolerance, and coexistence.

  • SEWA unveils largest 220 kv substation

    Sharjah Electricity and Water Authority (SEWA) has launched the largest 220 kV substation in the network, located at the airport area in Umm Fannin. The move, with a cost exceeding AED 500 million, aims to boost the energy infrastructure of Sharjah city.

  • Dubai auction raises AED 83.6m for Father's Endowment campaign

    Dubai's 'The Most Noble Number' charity auction raised AED 83.6 million to be invested to help support the objectives of the Fathers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister, and the Ruler of Dubai.

  • ERC distributes 3k food baskets in Hadhramaut Governorate

    The Emirates Red Crescent (ERC) continues to implement its humanitarian and relief projects in Hadhramaut Governorate during Ramadan by providing support to families and promoting values of cooperation and solidarity within the community.