Icelandair is running a marketing campaign to find a "really bad photographer" for a 10-day, all-expenses-paid trip to Iceland.
Posting a "serious ad" on social media, the airline aims to prove that the country is so beautiful, it cannot be ruined by bad photography.
The airline is looking for an individual with no photography skills at all. "Preferably bad at framing, not familiar with composition, white balance, colour theory, or image making in general", it highlighted.
Interested participants are required to head to the competition's website and apply by April 30.
The airline plans to fly out the winner in June. "Only serious candidates, please," the airline noted.
Archaeologists use AI to generate image of Pompeii victim
Adidas shares rise after 'supershoe' helps seal sub-two hour marathon win
Frenchman scoops up 1 million euro Picasso painting in Paris raffle
Thieves steal 12 tonnes of KitKat chocolate bars in Europe
Abandoned baby monkey finds comfort in stuffed orangutan, charming zoo visitors
