'Win Your Home in Dubai' turns shopping into homeownership opportunity

Dubai Festivals and Retail Establishment, part of the Department of Economy and Tourism, together with Dubai Chambers, has launched a citywide initiative linking retail spending with the chance to win residential apartments.

The 12-week campaign called 'Win Your Home in Dubai', runs from May 22 to August 30 and invites citizens, residents and visitors aged 18 and above to take part by spending AED 500 or more at participating outlets across Dubai.

More than 1,000 brands and 3,500 retail locations are involved, with shoppers able to earn entries by scanning a QR code and uploading their receipts. Each additional eligible spend increases the chances of winning.

The campaign spans major retail events including Eid Al Adha, the 3 Day Super Sale, and Dubai Summer Surprises, aiming to boost shopping activity across the city.

Prizes include 12 residential units provided by Binghatti Developers — 11 studio apartments awarded weekly, and a two-bedroom apartment set to be given away in the final draw.

Officials said the initiative reflects Dubai’s wider economic strategy, strengthening the retail sector, boosting consumer confidence, and reinforcing the city’s position as a global destination to live, invest and visit.

They added that the campaign highlights strong collaboration between government and private sector partners, supporting business growth while offering residents a unique opportunity linked directly to everyday retail activity.

Dubai Festivals and Retail Establishment (DFRE), a part of Dubai Department of Economy and Tourism (DET), and Dubai Chambers, announce the launch of ‘Win Your Home in Dubai’, a first-of-its-kind citywide initiative that goes beyond retail, positioning Dubai as a place where… pic.twitter.com/hfJ9PVbYI8

— Dubai Media Office (@DXBMediaOffice) May 19, 2026