Dubai Summer Surprises gears up for biggest edition yet

The countdown to Dubai Summer Surprises 2025 has officially begun.

Running from June 27 to August 31, this year’s edition promises to be the biggest and most exciting yet, with 66 days of shopping, entertainment, dining and family fun across the city.

Organised by Dubai Festivals and Retail Establishment, DSS 2025 will feature three dedicated shopping windows for the first time: Summer Holiday Offers, the Great Dubai Summer Sale, and Back to School promotions.

Each phase will unlock new deals, exclusive rewards and mall-wide activations citywide.

From live concerts and celebrity performances to thrilling theme parks, hotel deals and dining events like Summer Restaurant Week, there is something for everyone, whether you are a resident or visitor.

Shoppers can also look forward to massive raffles, daily surprises and flash sales, including the return of the ever-popular 12-Hour Sale.

The fun kicks off with a spectacular Opening Weekend from June 27 to 29, featuring star-studded entertainment.

More concerts, dining experiences and exclusive retail activations will be announced in the coming weeks as part of the full calendar of events.

Dubai Festivals and Retail Establishment (DFRE) will bring together the entire city like never before for the most value-packed edition of DSS ever, promising a summer well spent for residents and visitors packed with thousands of things to do, see, experience, and explore from… pic.twitter.com/C2U5gDZzW1

— Dubai Media Office (@DXBMediaOffice) May 22, 2025