Around 23 fire trucks have joined the operation to douse a massive blaze that broke out at the SkyCity convention centre in Auckland.
Footage shared on social media showed black smoke billowing over the central business district, with health officials urging residents to take precautions against smoke inhalation.
There were no reports of injuries and the owner of the site said everyone had been evacuated.
The nearby Sky Tower, New Zealand's tallest building, has been closed until further notice.
There was no immediate official word on the cause of the fire or how many people had been at the centre when the fire broke out.

Trump vows no more attacks by Israel on Iran gas field after it 'violently lashed out'
Saudi Arabia trust with Iran hard to 're-establish', foreign minister says
QatarEnergy says several LNG facilities targeted by missiles, fires contained
Kuwait foils terror plot targeting vital facilities
Qatar declares Iranian attachés 'persona non grata'
