Around 23 fire trucks have joined the operation to douse a massive blaze that broke out at the SkyCity convention centre in Auckland.
Footage shared on social media showed black smoke billowing over the central business district, with health officials urging residents to take precautions against smoke inhalation.
There were no reports of injuries and the owner of the site said everyone had been evacuated.
The nearby Sky Tower, New Zealand's tallest building, has been closed until further notice.
There was no immediate official word on the cause of the fire or how many people had been at the centre when the fire broke out.

Putin and Modi discuss trade, peace in New Delhi summit
Indian air travel crippled as IndiGo's pilot crisis enters fourth day
Lebanon says ceasefire talks aim primarily at halting Israel's hostilities
US to widen travel ban to more than 30 countries, Noem says
Putin visits Delhi as Russia, India seek to increase and diversify trade
