Ed Sheeran teams up with a major food brand to create his own 'EdChup'.
The Castle on the Hill singer took to Instagram to unveil a new ad campaign with Heinz Ketchup.
The 28-year-old has always been very open about his love for the condiment on social media.
Fans will soon be able to purchase a bottle for themselves online but will have to act fast as stocks will be limited.

Cindy Crawford's son Presley Gerber dies aged 27
Ed Sheeran apologises for Macklemore controversy during concert
Dubai Parks and Resorts to reopen in October
Duncan Sheik, Tony-winning composer of 'Spring Awakening' dies at 56
