Sharjah to host first ever Jewels of Emirates show

Expo Centre Sharjah has announced the launch of the first edition of 'Jewels of Emirates' show.

The event, held under the theme 'Let your jewellery speak for you,' will exhibit Emirati jewellery, luxury watches and perfumes between November 25 and November 28.

Abdullah Sultan Al Owais, Chairman Sharjah Chamber of Commerce and Industry (SCCI) said it's aimed at stimulating sales and trade at the local level following the slowdown due to the pandemic.

"These efforts are in line with the SCCI’s strategy to create initiatives that will achieve economic sustainability and develop the national economy. They are also aligned to achieve economic diversification, which is a key pillar in Sharjah’s economic policy, by supporting the local economy and enhancing its competitiveness. This consolidates Sharjah's position as a leading economic hub," he said.

Meanwhile, Saif Mohammad Al-Midfa, CEO of Expo Centre Sharjah said, “Jewels of Emirates show is part of our strenuous endeavour to create a variety of platforms to boost sales and trade in the wake of the COVID-19 repercussions. We have already organised several specialised fairs after the Sharjah Executive Council decided to resume activities."

Al-Midfa hinted that the Centre is currently focusing on organising local exhibitions to bolster Emirati companies and promote domestic products.