Eight out of ten UAE residents say they trust the recommendations of family and friends over traditional advertising. A new study shows social media is also one of the most trusted formats at 74%, just behind editorial content, such as newspaper articles, which came in second. The Nielsen Global Trust in Advertising Report showed that trust in Radio and TV advertising has increased to 67%. Nearly three quarters of UAE respondents trust branded websites, up 2% from 2013.
UAE approves gene replacement therapy to treat spinal muscular atrophy
The UAE has become the second country in the world to approve the use of Itvisma to treat spinal muscular atrophy (SMA) in eligible adults and children aged two years and above.
Cloudy weather, rain forecast for parts of UAE
The National Centre of Meteorology (NCM) is forecasting partly cloudy to cloudy conditions at times on Saturday, with the chance of convective cloud formation and rainfall in some areas — particularly across the northern and eastern regions.
Sri Lankan President thanks UAE for flood relief efforts
UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan has spoken by phone with Sri Lankan President Anura Kumara Dissanayake, who expressed gratitude for the UAE’s humanitarian support to communities affected by recent floods.
Dubai’s beaches, parks reopen as weather improves
With improved weather conditions across the emirate, Dubai Municipality has announced the reopening of beaches, public parks and open-air markets.
