Eight out of ten UAE residents say they trust the recommendations of family and friends over traditional advertising. A new study shows social media is also one of the most trusted formats at 74%, just behind editorial content, such as newspaper articles, which came in second. The Nielsen Global Trust in Advertising Report showed that trust in Radio and TV advertising has increased to 67%. Nearly three quarters of UAE respondents trust branded websites, up 2% from 2013.
UAE, Brazil Presidents discuss bilateral ties, strategic partnership
UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan and Brazilian President Luiz Inácio Lula da Silva have discussed ways to strengthen cooperation across a wide range of sectors under the two nations’ strategic partnership.
UAE field hospital in Gaza hosts WHO delegation
The UAE field hospital in Gaza has received a delegation from the World Health Organisation to review the medical services being provided to Palestinian patients.
UAE activates new system to end monopoly on medical products
The Emirates Drug Establishment (EDE) has activated a new mechanism aimed at ending monopolies on medical products in the UAE.
UAE rolls out 3-year academic calendar for universities
The UAE has approved the academic calendar for the next three years, covering 2026 to 2029, for all public and private higher education institutions.
