Special car plate numbers and mobile numbers will be auctioned off to support the UAE's '100 Million Meals' campaign.
Proceeds of 'The Most Noble Numbers' auction will go towards providing food aid to disadvantaged individuals and families across 30 countries during Ramadan.
It will enable bidders to own exclusive numbers, while contributing to a good cause.
The auction will be held on Saturday, May 1 at Hilton Dubai Al Habtoor City.
It is being organised by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in partnership with Dubai's Roads and Transport Authority, Etisalat, and Emirates Auction.
Up for bidding will be single-digit car plate numbers, such as AA9, and two-digit number plates including U31, T38, and E51.
The charity auction will also be bidding off a set of special mobile numbers, such as 056 999 9999, 056 999 9993, 054 999 9993, 056 555 5556.
Distribution of food parcels has already begun in several countries as part of the '100 Million Meals' campaign, in an integrated network of collaborations between the campaign’s organiser MBRGI and local and international partners in each beneficiary country.