New name for this Dubai Metro station

@DXBMediaOffice/ Twitter

The Al Safa station on Dubai Metro's Red Line has a new name.

It has been rebranded as ONPASSIVE after the Roads and Transport Authority (RTA) granted the naming rights for the station to the AI technology company for 10 years.

The renaming process will be completed by March with the new name reflecting on indoor and outdoor signages, along with the RTA's smart systems and onboard audio announcements.

"Through partnering with ONPASSIVE, RTA is keen to showcase the high profile of Dubai as a city that appeals to international investments and matches the aspirations of entrepreneurs seeking to enhance their presence and competitiveness in the emirate," said Abdul Mohsen Ibrahim Kalbat, CEO of the RTA's Rail Agency. 

More from UAE