Mothers' Endowment campaign raises AED 505 million in one week

The Mothers' Endowment campaign has received a huge community response, raising AED505 million in donations in a week since its launch.

It was set up to honour mothers by establishing an AED1 billion endowment fund for supporting the education of millions around the world, offering them hope and a chance for a better life.

Mohammad Al Gergawi, Secretary-General of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), said, the huge response "helps solidify the UAE’s status as a global capital of humanitarian and charity work".

It was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, during the holy month of Ramadan.

Organised under the MBRGI umbrella, the campaign allows contributors to honour their mothers by making donations in their name to help support underprivileged communities sustainably through education.

Donation channels

Donations can be made across six main channels including the campaign’s website (, as well as a dedicated call centre via the toll-free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (AE790340003708472909201). Donations can also be made via SMS by sending the word “Mother” to the following numbers (1034, 1035, 1036, 1038) for Etisalat by e& users. Other possible platforms for donating to the campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s community contributions platform Jood.

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