H.H. Sheikh Mohammed announces conclusion of 'World's Coolest Winter' campaign

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His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has announced the successful conclusion of the 'World’s Coolest Winter' campaign.

The domestic tourism drive had called on people to explore the UAE’s hidden gems this winter.

Sheikh Mohammed said it helped attract 950,000 tourists and generated nearly AED 1 billion in revenue within a month, in addition to 215 million views of videos depicting the UAE in a different and unified way.

He added that the next edition of the campaign will be launched on December 15, 2021 in a more beautiful and comprehensive way.

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