Dubai gears up for National Month celebrations

Dubai has officially launched this year’s National Month campaign, an emirate-wide celebration of the UAE’s national occasions, designed to inspire pride, unity and loyalty.

Running from Flag Day on November 3 to Eid Al Etihad on December 2, the campaign will feature a wide range of cultural and community events across Dubai.

His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, said the initiative reflects the UAE’s values and shared aspirations.

He has tasked Brand Dubai, the creative arm of the Government of Dubai Media Office, with leading the effort in collaboration with public and private sector partners.

The campaign will also see the return of the popular #ZayedAndRashid tribute, honouring the founding leaders whose legacy continues to shape the nation.

Officials say this year’s edition will build on the success of last year’s campaign, which saw participation from over 200 organisations and generated more than 2 billion social media engagements.

Preparations are already underway, with Brand Dubai working closely with content creators, entrepreneurs and SMEs to deliver a vibrant and inclusive celebration.

Ahmed bin Mohammed announces National Month Campaign in Dubai to be held for the second consecutive year, from Flag Day on 3 November until Eid Al Etihad on 2 December 2025. Campaign to be organised by Brand Dubai in collaboration with government, semi-government and private… pic.twitter.com/nkC8yoCXn2

— Dubai Media Office (@DXBMediaOffice) September 29, 2025