Ed Sheeran teams up with a major food brand to create his own 'EdChup'.
The Castle on the Hill singer took to Instagram to unveil a new ad campaign with Heinz Ketchup.
The 28-year-old has always been very open about his love for the condiment on social media.
Fans will soon be able to purchase a bottle for themselves online but will have to act fast as stocks will be limited.

Dolce & Gabbana co-founder Stefano Gabbana resigns as chair, keeps creative role
'Ketamine Queen' sentenced to 15 years in death of actor Matthew Perry
BTS to kick off massive world tour in South Korea
'Outcome' film captures Keanu Reeves' character at centre of image crisis
Netflix debuts 'Playground' gaming app for kids
