The UAE holds firm at 10th place globally in the latest Soft Power Index released by the brand valuation consultancy Brand Finance.
It's also ranked first regionally and is the only Gulf nation among the world’s top 10 soft powers.
Meanwhile, the UAE's Nation Brand witnessed a significant increase in its value from $700 billion to a trillion dollars within three years.
The index surveyed more than 170,000 people from the 193 member states of the United Nations.
The US and the UK emerged as the most influential soft power nations, while China is ranked third.
The report covered 55 main and sub-indicators to measure the positive reputation of countries and their ability to have a positive impact, as well as to understand the perceptions and opinions of the global public on matters including the investment environment, products and services, living, working, studying, and visiting.
The UAE scored highly in indicators related to 'Strong and Stable Economy', 'Future Growth Potential' and 'Influence in Diplomatic Circles'.
The UAE and Ukraine have discussed investment opportunities in the European country, with a particular emphasis on infrastructure projects, under the Comprehensive Economic Partnership Agreement (CEPA) between the two nations.
Dubai International Financial Centre (DIFC) recorded its strongest-ever annual performance in 2024 thanks to combined revenues of AED 1.78 billion from almost 7,000 registered companies.
Dubai-based beauty moguls Huda and Mona Kattan have confirmed that brands Huda Beauty and Kayali are to operate separately, as private equity firm General Atlantic comes onboard to take ownership of the fragrance brand.
Electric vehicle maker Tesla has begun hiring in India, with the company of tycoon Elon Musk issuing advertisements days after US President Donald Trump's right-hand man met with India's premier.
President His Highness Sheikh Mohamed bin Zayed Al Nahyan and Volodymyr Zelenskyy, President of Ukraine, on Monday attended the signing of the Comprehensive Economic Partnership Agreement (CEPA) between the two countries.