AMAZON.AE now has a new name.

It's now

It comes two years after Amazon bought the Dubai-based e-commerce company for more than AED 2.1 billion.

Shoppers who type in the URL are now automatically redirected to

Speaking to Dubai Eye 103.8's Business Breakfast, Ronaldo Mouchawar, CEO & Co-founder - Souq, Vice President - Amazon MENA, talks about what changes people can expect.

He talks about the reason behind dropping the name Souq.


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