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L'Oreal to remove words like 'whitening' from all skincare products

Sunday, 28 June 2020 15:48

French cosmetics giant L'Oreal has announced they will stop using words like "whitening" and "fair" in describing its skincare products.

"The L'Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products," the company said in a statement.

The decision follows similar moves by the Indian and Bangladeshi arms of Unilever to rebrand their locally marketed "Fair & Lovely" skin-lightening cream.

The move has been sparked by the global rise of the Black Lives Matter movement following the police killing in the US of African-American George Floyd last month.

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