Emirates Post unveils '7X' new brand identity


Emirates Post Group Company (EPG) has unveiled its new brand identity, 7X, which it said symbolises the connectivity of the seven emirates to the seven continents and across the seven seas.

The group's strategic shift, it said, aligns seamlessly with the Group’s ambitious five-year strategy. With entities like Emirates Post, FINTX, and Electronic Documents Centre (EDC) under its umbrella, 7X seeks to achieve a robust return on investments across all projects.

Badr Salim Sultan Al-Olama, Chairman of 7X, said the strategy is geared towards further strengthening the company’s global footprint and fostering a positive influence on the communities served by 7X.

He added that the brand seeks to further enhance its contribution to the UAE’s vision of smart communities through a global network that leverages technology and collaborative efforts for enhanced efficiency in global operations.

Commenting on the launch of the new identity, Abdulla Mohammed Alashram, Group CEO of 7X, pledged "to continue our technological and sustainable investments, affirming our environmental responsibility and dedication to innovation that aligns with market dynamics".

Alashram, added the strategy "not only highlights the expansion and diversification of our portfolio but also reflects our resolve to drive innovation in an ever-evolving sector".

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