Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) held a virtual meeting with key aviation and hospitality partners to discuss current and post-pandemic strategies.
They were briefed about the phased approach being adopted to reopen the tourism sector and the launch of the #TillWeMeetAgain digital campaign.
The stakeholders also looked at the introducing extensive safety protocols to boost traveller confidence and devise innovative opportunities to revive the market demand.
They also unanimously highlighted that Dubai still retained its position as a key destination in the international circuit due to the city’s world class health infrastructure.
"As we look ahead to a gradual reopening of tourism, we will focus on the key elements that have ensured the industry’s success over the past decade – creating unique value and delivering an uncompromised guest experience," said Helal Saeed Almarri, Director General, Dubai Tourism, while stressing that the "health and safety of residents and guests will remain top priority".
Paul Griffiths, CEO of Dubai Airports, said: "As health and hygiene standards will play an influential role in encouraging people to travel, we have put in place a set of health and safety protocols at our airports including all necessary quarantine arrangements and the implementation of sanitisation and disinfection measures to reassure tourists that Dubai is one of the safest destinations to visit."
Presided by the Director General of Dubai Tourism, the meeting was attended by key executives of hospitality groups including Jumeirah, Emaar Hospitality Group, Marriott International, Millennium, Accor, JA Resorts and Hotels, Kerzner International, Al Habtoor Group, Wasl and Rotana, in addition to aviation sector players like Emirates, flydubai and Dubai International Airport.