Dubai Holding's 'Life Goals' initiative to empower blue-collar workers


Financial literacy courses will be provided to over 9,000 blue-collar workers as part of Dubai Holding's latest community initiative set to launch this Ramadan.

The free courses that will be offered in partnership with Visa, will cover budgeting, spending, saving and cards as well as how to identify and protect themselves from fraud.

The 'Life Goals' initiative will also see a series of activations across some of the Group’s destinations and communities to reward the contributions of workers and enhance their wellbeing.

Throughout the holy month, Dubai Holding entities will organise the delivery of Iftar and care parcels to workers’ accommodations.

They will also facilitate access to various experiences and services, including healthcare check-ups and free visits to a number of parks and attractions across Dubai Holding Entertainment’s portfolio.

"By providing access to financial education and resources, we empower individuals to make informed decisions and achieve financial stability, contributing to their wellbeing and leading to improved quality of life," said Huda Buhumaid, Chief Impact Officer at Dubai Holding.

"Empowering blue-collar workers with the knowledge and tools they need to achieve their life goals is a key step towards creating a resilient community," added Carl Manlan, Head of Inclusive Impact and Sustainability for Central & Eastern Europe, Middle East & Africa at Visa.

The initiative is set to launch at the start of Ramadan with planned programmes to be rolled out throughout the remainder of the year.

Through this initiative, Dubai Holding supports achieving the United Nations Sustainable Development Goals – SDGs 8.10 and 10.C (Decent Work and Economic Growth and Reduced Inequalities).

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