Dubai Destinations unveiled to boost tourism sector

A new initiative to highlight Dubai’s "unique personality and identity" has been unveiled.

Dubai Destinations will also strengthen the UAE’s position as a major hub for tourism in the region through creative content provided by various participating entities.

Launched by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, the creative initiative will also distinguish Dubai as the best place to live in the world.

It will bring together some of the emirate’s most accomplished creatives including influencers, photographers, digital media content creators, animators and videographers to create compelling content to invite people to discover Dubai in a special and unforgettable way.

The Dubai Media Council will also develop an exciting Dubai Destinations calendar to help people explore Dubai’s top-rated experiences, campsites, outdoor activities and homegrown restaurants.

"In the initial phase, the Dubai Destinations initiative will focus on exciting outdoor recreational and adventure opportunities. The calendar aims to inspire people to soak in Dubai’s enchanting urban vibe, attend open-air events and renew their connection with nature. Together with other stakeholders, we seek to bring lasting memories and generate joyful experiences for the emirate’s residents and international visitors," said Issam Kazim, CEO of Dubai Tourism and Commerce Marketing (DTCM).

The #DubaiDestinations initiative was launched at the headquarters of the Government of Dubai’s Media Office in the presence of members from the involved entities including @DXBMediaCouncil, content creators & media representatives. pic.twitter.com/VLdUV0jBvX

— Dubai Media Office (@DXBMediaOffice) December 13, 2021

The partner entities of the #DubaiDestinations initiative include: @dubaitourism, @rta_dubai, @DMunicipality, @DubaiCulture, @DubaiHolding, @DubaiSC, @DXBMediaOffice, as well as semi-governmental & private institutions & participating members of Dubai's creative community. pic.twitter.com/YCf6iUCFkv

— Dubai Media Office (@DXBMediaOffice) December 13, 2021

It's in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to enhance the UAE’s global appeal and under his directives to make Dubai the best city in the world.