Creators HQ, X announce partnership to "produce meaningful content"

UAE-based Creators HQ has partnered with social media platform X, launching a competition with a $500,000 prize to produce "meaningful and exclusive content" for X. 

The collaboration was announced on the last day of the 1 Billion Followers Summit on Monday, a day after Creators HQ was inaugurated.

Aiming to attract 10,000 influencers to the UAE over the next period, the HQ is designed to empower creators, amplify their impact, and establish sustainable frameworks for the booming creator economy.

The initiative stems from the Content Creators Support Fund, launched under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, during the 1 Billion Followers Summit’s second edition in 2024.

The AED150 million fund is dedicated to supporting creators, innovators, and creative initiatives, amplifying the growth of the digital content sector.

Creators HQ already has 100 members from more than 20 countries, who represent "the world’s finest creators" as well as enablers and supporters of the content industry, and is set to host more than 300 events annually.