ADNOC Group has been named the UAE’s most valuable brand for the fourth consecutive year, according to a new report from Brand Finance, the world's leading independent brand valuation consultancy.
ADNOC's AED47 billion brand value witnessed a 19 per cent increase over the previous year and a 174 per cent increase since 2017.
ADNOC ranked the first valuable brand in the UAE, the second in the Middle East and North Africa, and the ninth on the top 10 most valuable brands in the Oil &Gas (O&G) sector.
.@AdnocGroup has been named the UAE’s most valuable brand for the fourth consecutive year, by Brand Finance, the world’s leading brand valuation consultancy. The Brand Finance UAE 25 2022 report states ADNOC’s brand value is worth US$12.76bn and is the fastest-growing UAE brand. pic.twitter.com/bnq7ky9Q1W— مكتب أبوظبي الإعلامي (@ADMediaOffice) January 26, 2022
Brand Finance also ranked Dr. Sultan bin Ahmed Al Jaber, Managing Director and Group CEO of ADNOC, number one among all O&G CEOs globally outside the United States and China for the second consecutive year, and number one in the UAE and the Middle East.
Dr Sultan Al Jaber, MD & CEO of ADNOC Group, has been named top CEO in the Middle East and North Africa, as well as in the UAE and the global oil and gas sector by Brand Finance, the world’s leading brand valuation consultancy. pic.twitter.com/0153hx27HD— مكتب أبوظبي الإعلامي (@ADMediaOffice) January 26, 2022
Over the past 12 months, the most significant drivers of ADNOC's brand value growth included consistency to grow responsibly and achieving many accomplishments within its new energy strategy to strengthen its partnerships in clean and renewable energy and hydrogen. Also, its commitment to best practices and its track record in the field of Health, Safety and Environment (HSE) and the success of its programme to enhance the local added value, attract foreign direct investment and improve the country's position as a preferred destination for investment.
This paradigm shift witnessed several development initiatives in the company, including the development of a new approach to smart partnerships, creating investment opportunities to attract foreign capital, launching a successful programme to enhance in-country value, implementing three successful IPO subscriptions to ADNOC Distribution, ADNOC Drilling, and Fertiglobe, among other programmes.
In line with the leadership directives, Dr. Al Jaber, in his capacity as the UAE's Special Envoy for Climate Change, is working to promote the country's proactive approach and its effective contribution to global efforts to reduce climate change, adapt to its repercussions, and consolidate the country's leading position in the field of climate action.
According to Brand Finance, brand value is the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand value is determined through a balanced scorecard of factors, including marketing investment, stakeholder equity, and business performance.