Although the 'Momo Challenge' has been found to be a hoax, the fear and anxiety linked to it are real.
That's why experts are urging us not to share links or posts related to this fictional cyber-bullying game.
Dr. Haneen Jarrar, Child Psychologist at Camali Clinic Dubai, has this message for parents.
Concerns around the Momo Challenge has also put the issue of cyber safety back into the spotlight.
Dr. Jarrar says it's an opportunity to have open conversations with children and teach them safe internet-surfing habits.