Emirates has given old billboards a new lease of life to celebrate World Environment Day.
The Dubai-based airline has recycled old advertising materials of theirs in South Africa into 200 reusable school and 125 shopping bags.
A local entrepreneur in Johannesburg was commissioned to design and create them.
The bags are set to be donated to primary school students in Alexandra.
.@Emirates gave its old advertising billboards in South Africa a new lease of life, transforming it into hundreds of reusable bags, in an effort to spread the message of sustainability https://t.co/HoaKsHBBr6 pic.twitter.com/OiyZPD9dP4— Dubai Media Office (@DXBMediaOffice) June 5, 2019
Watch how our advertising billboards in South Africa were upcycled into school bags for students. On #WorldEnvironmentDay, we renew our commitment to sustainability and creating a positive impact on local communities. #FlyEmiratesFlyBetter https://t.co/ffknU99zwv pic.twitter.com/jYXcKtQQAC— Emirates Airline (@emirates) June 4, 2019