Just a day before Shah Rukh Khan's Zero hits the theatres, social media has been flooded with reviews, mostly negative.
Many bogus social media accounts, with names of famous personalities in politics and movies, have been tweeting their take on the movie.
Indian reviewer Anupama Chopra clarified her position saying she hadn't seen the film yet.
"I don’t know who gets any pleasure in plotting so viciously against a film that is eagerly awaited," trade expert Taran Adarsh an Indian media outlet.
Later, the filmmakers and Bauua Singh (SRK’s Zero character) took to Twitter to inform everyone that the reviews are fake as the movie has not been screened yet.