DXB Entertainments annual losses more than double


DXB Entertainments annual losses more than double

Theme park operator DXB Entertainments reported a loss of AED1.1 billion for 2017, despite visitor numbers rising towards the end of the year.

It recorded AED 485 million in loss a year earlier.

The company, whose attractions include Legoland and Motiongate, said 800,000 people visited the parks in the final quarter of 2017 – up 66 per cent from the previous quarter.

DXB Entertainment also revised its pricing strategy last year and reviewed its marketing efforts to target GCC residents and some key international markets